Importance of being aware of keywords
What you should always do when you are aware of SEO is setting keywords.
It is no exaggeration to say that SEO itself is to investigate search demand and trends of the keyword using a keyword planner and give the “answer” that users who search with that keyword want.
Therefore, if the keyword settings are sloppy, or if you are writing without thinking about the keywords, you can say that SEO measures are hardly taken.
Set keywords properly, check whether the target keyword can be displayed at the top using a search console, etc., turn PDCA properly to aim for higher display, and whether this series of processes can be done will make your site It is the key to whether it can be displayed at the top.